SARAH BEECROFT
Digital Marketer
Seattle, WA
Summary
Skilled digital marketer with over a decade of experience -- with focus on social media strategy, copywriting, community management, and project management. Enjoys trying new technology and marketing tactics to A/B test. Organized and detail-oriented, always working to streamline processes within roles.
Proud to also have completed a Full Stack Web Developer Bootcamp at University of Washington in 2019 (MERN Stack). Prioritizes staying on top of coding trends and enjoys front end web design.
Skills
===============================
- Social Media Strategy
- Copywriting
- Paid Media
- Digital Marketing
- Community Management
- Social Listening and Analytics
- Project Management
- SEO
- Email Marketing
- Front End Web Design
- JavaScript
- ReactJS
- WordPress
- CSS
Experience
===============================
Developer Advocate Social Media Manager for Meta Open Source Software Team - Catchy Agency
03/2023 - 06/2023
- Coordinated with Developer Advocates on Meta Open Source Software team to develop personalized social strategies to promote developer content, including: long and short form video, blogs, tutorials, code samples, and conference talks.
- Coordinated with marketing team to develop copy and plan for open source software launches and announcements to increase community participation and awareness, resulting in an increase of impressions on social by 200% in just one month.
- Utilized personal coding and marketing knowledge to develop relatable and personalized social media plans catered to developer audiences.
- Identified opportunities within the developer community to spotlight key reactive social media content that increases impressions for Meta Open Source Software outreach.
Program Manager - Xbox Game Pass Social - JeffreyM Consulting
03/2021 - 02/2023
- Collaborated with Xbox and Xbox Game Pass/PC social media team as part of the overall digital marketing team to provide support and planning for upcoming Game Pass launches and title announcements.
- Drove visibility for Xbox and Xbox Game Pass social media efforts through collaboration and integration with internal and external partners and agency teams, resulting in increased awareness and excitement for upcoming titles.
- Leveraged project managing skills to ensure the smooth flow of information, assets, and communication required for successful product launches, campaigns, and ongoing support for subscribers.
- Coordinated incoming content decks from partnered agency to ensure feedback is delivered in organized and timely manner.
Senior Community Manager - Xbox and Xbox Game Pass - JeffreyM Consulting
05/2016 - 03/2021
- Joined team as Community Manager and received promotion to Senior CM role March 2020, resulting in more leadership and responsibility within Xbox Reactive team.
- Monitored social media listening on Xbox social media channels including: Twitter, Facebook, Instagram, and YouTube.
- Reactively engaged with fans, prospects, and customers on official Xbox and Xbox Game Pass channels, resulting in a tight-knit community.
- Discovered trending topics, themes, and consumer interests and needs in the gaming community across social media to plan for upcoming content.
- Delivered monthly reporting to leadership with goal of showcasing sentiment across social, customer feedback, and insights.
Web Designer and Developer - The Scooty Fund
11/2020 - 06/2021
- Collaborated with The Scooty Fund nonprofit organization for volunteer and coding experience, with goal of increasing awareness around mental health for youth.
- Set up React Native Environment for development and coded app intro pages using provided wireframe designs.
- Coordinated with other volunteers to create wireframe designs for both website and app redesign using Figma.
- Completed audience and user research to provide insight into changes needed for website and app design.
Content and Email Manager - TaskEasy
09/2014 - 05/2016
- Primary copywriter for content created to live on company website, email campaigns, paid ads, and blog posts.
- Wrote regular educational blog posts around lawn care maintenance and tips for company blog.
- Coordinated with marketing team to brainstorm ideas for email campaigns, promotions, and sales.
- Managed all email campaigns in Mailchimp from start to finish, in addition to delivering reporting and metrics on audiences and campaigns.
- Reactively engaged with customers and provided customer support on company Facebook and Twitter channels.
EDUCATION
===============================
University of Washington - Full Stack Coding Boot Camp
02/2019 - 08/2019
Completed 6 month program in 2019, with focus on MERN stack (MongoDB, Express, React, Node).
Find the full PDF version linked here.